Expired Listing Follow-Up
Win new listings automatically when competitors lose opportunities
Automation Power Under the Hood
Real-Time Expired Listing Detection
Automatic Homeowner Identification
Multi-Touch Email & SMS Workflows
CRM Tagging and Engagement Logging
Agent Notification & Task Creation
Re-Engagement Metrics & ROI Tracking
Competitor Expirations Are Opportunities Waiting to Be Captured
Expired Listings Often Go Untapped
Many homeowners don’t proactively relist. Agents who fail to follow up miss the chance to convert these prospects.
Manual Outreach Is Time-Consuming
Tracking expired listings and contacting homeowners manually is tedious, inconsistent, and slow.
Delayed Contact Reduces Success Rates
The moment a listing expires is the best time to engage—the longer the wait, the lower the likelihood of winning the listing.
The Workflow in Action
Expired Listing Detection
CogniAgent continuously monitors MLS data to detect when competitor listings expire.
Homeowner Matching
Automatically identifies homeowners whose listings have expired or are approaching expiration.
Automated Multi-Touch Sequences
Sends email and SMS outreach campaigns designed to re-engage homeowners and offer agent services.
CRM Tagging & Tracking
Adds homeowners to your CRM, logs interactions, and tracks engagement for sales follow-up.
Agent Alerts & Task Creation
Notifies the assigned agent when a homeowner engages or when high-priority follow-ups are needed.
Performance Gains Across Your Team
| Metric | Before Automation | After (With AI Agent) |
|---|---|---|
| Time to contact expired listings | 1–3 days | Within minutes |
| Owner engagement rate | 5–10% | 25–45% |
| New listing conversion | Low | 2–3× increase |
| Manual outreach effort | Hours per week | Fully automated |
| CRM completeness | Partial | 100% logged |
| Missed opportunities | Frequent | Near zero |
| Follow-up consistency | Inconsistent | Automated and scheduled |
Get Up and Running in Minutes
Step 1
Connect your MLS, CRM, and communication channels.
Step 2
Define outreach workflows, message templates, and sequencing cadence.
Step 3
Enable automated detection of expired listings.
Step 4
Watch homeowners enter your outreach sequences instantly and track engagement for agent follow-up.
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Frequently Asked Questions
Alerts are triggered within minutes of the MLS update. Your multi-touch sequence begins immediately, maximizing the chance of winning the listing.
Yes. You can customize templates and messaging by property type, price range, neighborhood, or even listing history. This ensures communications feel personal and relevant.
CogniAgent uses intelligent sequencing and frequency rules. Multi-touch campaigns are spaced appropriately via email and SMS, designed to nurture rather than spam, while keeping your agency top-of-mind.
Every homeowner is automatically added to your CRM, tagged by listing and workflow stage. Agents are notified when engagement occurs, and tasks are created for personal follow-up at the right time.
Absolutely. Workflows can assign homeowners based on territory, workload, or agent specialty, ensuring fair distribution while keeping every opportunity actionable.
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