AI Use Cases in Real Estate

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Expired Listing Follow-Up

Win new listings automatically when competitors lose opportunities
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Competitor Expirations Are Opportunities Waiting to Be Captured

Expired Listings Often Go Untapped
Many homeowners don’t proactively relist. Agents who fail to follow up miss the chance to convert these prospects.
Manual Outreach Is Time-Consuming
Tracking expired listings and contacting homeowners manually is tedious, inconsistent, and slow.
Delayed Contact Reduces Success Rates
The moment a listing expires is the best time to engage—the longer the wait, the lower the likelihood of winning the listing.
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The Workflow in Action

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Expired Listing Detection
CogniAgent continuously monitors MLS data to detect when competitor listings expire.
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Homeowner Matching
Automatically identifies homeowners whose listings have expired or are approaching expiration.
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Automated Multi-Touch Sequences
Sends email and SMS outreach campaigns designed to re-engage homeowners and offer agent services.
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CRM Tagging & Tracking
Adds homeowners to your CRM, logs interactions, and tracks engagement for sales follow-up.
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Agent Alerts & Task Creation
Notifies the assigned agent when a homeowner engages or when high-priority follow-ups are needed.

Performance Gains Across Your Team

Metric
Before Automation
After (With AI Agent)
Time to contact expired listings
1–3 days
Within minutes
Owner engagement rate
5–10%
25–45%
New listing conversion
Low
2–3× increase
Manual outreach effort
Hours per week
Fully automated
CRM completeness
Partial
100% logged
Missed opportunities
Frequent
Near zero
Follow-up consistency
Inconsistent
Automated and scheduled

Automation Power Under the Hood

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Real-Time Expired Listing Detection
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Automatic Homeowner Identification
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Multi-Touch Email & SMS Workflows
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CRM Tagging and Engagement Logging
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Agent Notification & Task Creation
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Re-Engagement Metrics & ROI Tracking

Get Up and Running in Minutes

Step 1
Connect your MLS, CRM, and communication channels.
Step 2
Define outreach workflows, message templates, and sequencing cadence.
Step 3
Enable automated detection of expired listings.
Step 4
Watch homeowners enter your outreach sequences instantly and track engagement for agent follow-up.

Frequently Asked Questions

How quickly can homeowners be contacted after a listing expires?

Can we personalize outreach for different property types or neighborhoods?

Will homeowners receive multiple messages? Won’t that annoy them?

How are leads tracked and handed to agents?

Does this scale for teams with multiple agents?