AI Use Cases in Real Estate

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Price Reduction Notifications

Automatically alert interested buyers when a property they viewed or saved drops in price
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Price Drops Are Missed Opportunities Without Automation

Agents Can’t Monitor Every Listing
Tracking price changes across dozens of listings and saved searches is nearly impossible manually.
Buyers Lose Interest Over Time
Even motivated prospects disengage if they aren’t notified when a property becomes more affordable.
Manual Follow-Ups Happen Too Late
By the time agents notice a price drop, buyers may have already booked showings elsewhere.
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From Price Change to Buyer Notification Automatically

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Price Change Detection
CogniAgent continuously monitors MLS and CRM listings for price reductions in real time.
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Interest Matching
Identifies buyers who previously viewed, saved, or inquired about the property—or who match its criteria.
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Personalized Alerts
Sends targeted email or SMS notifications referencing the specific property and price change.
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CRM Activity Logging
Records the alert and buyer engagement directly in the CRM timeline.
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Follow-Up Task Creation
Automatically creates a task for the assigned agent to call or message high-intent buyers.

Business Impact You Can Measure

Metric
Before Automation
After (With AI Agent)
Time to notify buyers
Hours or days
Real-time
Buyer re-engagement rate
10–20%
35–55%
Showings from price drops
Rare
2–3× increase
Manual monitoring effort
High
Fully automated
Missed price-drop follow-ups
Frequent
Near zero
Agent time spent re-engaging
Inconsistent
Structured & tracked

Capabilities Designed for Brokerages

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Real-Time MLS Price Change Detection
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Saved Search & Past Interest Matching
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Personalized Email & SMS Alerts
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CRM Activity & Engagement Tracking
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Automatic Agent Follow-Up Tasks
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Buyer Urgency & Intent Signals

How Fast You Can Go Live

Step 1
Connect your MLS, CRM, and buyer lead database.
Step 2
Define which price changes trigger alerts (percentage or dollar amount).
Step 3
Customize alert templates and follow-up task rules.
Step 4
Go live, buyers receive instant notifications when prices drop.

Frequently Asked Questions

Which buyers receive price reduction alerts?

How personalized are the notifications?

Can agents choose when to follow up personally?

Does this work across multiple agents and listings?

Is MLS and buyer data secure?